Tinned fish – dubbed “hot girl food” by social-media users – is officially one of the internet’s favourite foods. Then there’s Fishwife, a tinned fish company co-founded by the extremely online former late-night-TV writer Caroline Garfarb (also the brains behind @officialseanpenn, an Instagram account with a devoted following of pop-culture fanatics). With tinned fish becoming commonplace at wine bars, restaurants, gourmet grocers and even gift stores, it was only a matter of time before an Aussie company jumped on the trend. Enter Little Tin Co, a South Australian company founded by Dan and Rachel Weeks that produces sustainably caught artisan canned seafood in Australia. The founders started their company after noticing a growing local appetite for tinned fish, but a lack of Aussie brands entering the space.

Source: New York Times November 03, 2023 03:04 UTC