They already have a presence in Cork GAA in the form of an advertising hoarding in Páirc Uí Chaoimh while they have taken to partnering clubs over the past three years at least. The question is at what price is Cork GAA taking Ashley’s money? Cummins Sports have long been backers of Cork GAA, sponsoring the Rebel Óg awards in the last 10 years. Attempts to distance Ashley from Sports Direct’s agreement with Cork, as if somehow it makes the deal more palatable, are almost risible. By signing on the dotted line, Cork GAA have proven they are no different.

Source: Irish Examiner January 05, 2021 06:56 UTC