Mo Williams played for the Eastern Conference in the 2009 NBA All-Star Game, and he fully understands the enormity of the event’s platform. Sunday’s All-Star Game in Atlanta is generating $3 million for Historically Black Colleges and Universities, through donations to scholarship funds. And, you know, the exposure we’re getting this weekend from the NBA All-Star Game, it only can help.”Those Super Bowl ads can be as short as 30 seconds. Loading... Loading... Loading... Loading... Loading... Loading...“To highlight the significance of HBCUs, it is a tremendous windfall,” McClelland said. What they’re doing for the All-Star Game, we could not pay for and we could not duplicate.”___More AP NBA: https://apnews.com/hub/NBA and https://twitter.com/AP_Sports

Source: thestar March 06, 2021 11:37 UTC