At Luxury Stores, It Isn’t Shopping, It’s an Experience - News Summed Up

At Luxury Stores, It Isn’t Shopping, It’s an Experience


Fair Folks & a Goat stores in Manhattan blur the lines between coffee shop, apparel boutique and membership club. “Everyone can sit on a bed with their finger on a phone,” says Brian Bolke, the store’s co-founder. “We’ve got to give them a 360-degree experience to get them out of there.”What do luxury retailers in urban areas do when they face heavy pressure from the internet? The high-end stores of tomorrow won’t try to compete with online retailers on price or convenience. Stores will offer human connections, entertaining discoveries and dining options.


Source: Wall Street Journal April 17, 2017 01:52 UTC



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