In 2011 he moved to Detroit, a city that had fascinated him as a child, and launched a company, Detroit Bikes, based on a contrarian idea. But Detroit Bikes has yet to turn a profit, posting a $150,000 loss on 2016 revenue of $3.5 million. Americans think there are American bike brands like Schwinn, but Schwinn is a name put on a bike made in a Giant factory in Asia. A store can easily say, you don’t want a Detroit Bike. He said no because he had already invested in Shinola, which sells bikes made in Wisconsin using a Detroit brand.

Source: Forbes June 12, 2017 10:52 UTC