Procter & Gamble created a virtual LifeLab experience for CES where attendees created avatars and walked through to learn more about P&G's products and other initiatives. Procter & Gamble's virtual LifeLab, a game-like experience that debuted at CES 2021, lets attendees learn about and buy P&G products, explore ideas, conduct meetings, and hear talks from executives and others. P&G and its subsidiaries are also using the virtual experience to engage with retailers, and it could someday be a year-round platform for consumers. (According to P&G, 4,000 people visited the virtual LifeLab over the course of three days with each spending an average of 20 minutes in the experience.) You have to think of how to make it sticky.”What’s Won—And Lost—With A Virtual CESApart from networking and announcements, a virtual CES fundamentally changed how some marketers approached attending digitally.

Source: Forbes January 23, 2021 01:30 UTC