At 50, Apple confronts its next big challenge: AIAFP, SAN FRANCISCO, United StatesApple Inc celebrates its 50th anniversary as artificial intelligence (AI) challenges the Silicon Valley legend to prove it can deliver yet another culture-changing innovation. Apple has sold more than 3.1 billion iPhones since the handsets debuted in 2007, generating about US$2.3 trillion in revenue, according to Counterpoint Research. With the premium smartphone market widely seen as saturated, Cook has increasingly turned to selling digital content and services to the company’s vast existing base of users. A concern haunting investors is that Apple appears to be easing into generative AI while rivals Google, Microsoft and OpenAI race ahead. And rather than relying on its own engineers to overhaul Siri, Apple has turned to Google for AI capability.

Source: Taipei Times March 29, 2026 17:16 UTC