Asustek brings ‘hardcore’ gaming to Android with new ROG smartphoneBloombergAsustek Computer Inc (華碩) has launched the latest in its Republic of Gamers (ROG) smartphone line targeting Android gamers in markets like China. Asustek Computer Inc’s new gaming smartphone, the ROG Phone 5, is pictured during a product launch in Taipei yesterday. The leading duo of Apple Inc and Samsung Electronics Co consistently tout their devices’ gaming capabilities, pushing brands like Asustek to focus on hardcore gaming fans. “Gaming performance is their top-selling point and hence the target audience has to be both hardcore gamers and professional gamers,” Liao said. Asustek has seen “big growth” in sales between each successive ROG Phone generation, the company said, and it appears committed to the niche it has carved out.

Source: Taipei Times March 10, 2021 15:56 UTC