Asos Asos 'try before you buy' brings bumper Christmas sales Letting buyers pay only for items they keep proves hit with young shoppers as sales rise to £300m Asos is winning market share from established high street retailers. Photograph: Christian Vierig/Getty ImagesThe online fashion firm Asos has reported bumper Christmas sales as customers used its “try before you buy” service to turn their bedrooms into changing rooms. The retailer’s UK sales climbed 23% to break through £300m in the last four months of 2017 as its legion of young shoppers headed to the site for party outfits and gifts. At Boohoo sales doubled at Christmas, whereas sales fell at Marks & Spencer, the UK’s biggest clothing retailer, and rival Next managed only a small rise. Asos’s UK sales climbed 23% to £300.9m while international sales soared 35% to £489.5m.

Source: The Guardian January 25, 2018 18:11 UTC