As a result, agility, disruption and vision in the world of marketing, has never been more vital, nor has the need for the marketing function to emerge as a powerful driver of increased revenue. Following is a recap of our conversation:Billee: A lot of what I have been focusing on lately is the changing face of the marketing function inside of the world’s leading organizations. Can you discuss how these two disciplines now comprise the marketing function at the company and what your specific role is? You're going to pay for subscription if it's really a part of your life, and if you feel a real connection to it. So it's really shifted our mindset and as a result of that shift, we have built our largest audience ever.

Source: Forbes December 17, 2017 22:07 UTC