Below is a recap of our conversation:Billee: So, tell me about your CMO role at Microsoft. Shira: The regional role of CMO at Microsoft is actually called a Central Marketing Operations role. My role needs to be very operationally driven as you can probably understand. I call myself a revenue marketeer but I see my role as ensuring operational marketing excellence as well. So, what is your point of view on where creativity and technology needs to intersect?

Source: Forbes November 27, 2017 00:22 UTC