CNN — Asia's richest man, Mukesh Ambani, has announced plans to relaunch an iconic 1970s soda brand that once rivaled Coca-Cola and Pepsi, prompting a wave of nostalgia on social media among the millions of Indians who grew up drinking the beverage. Ambani's Reliance Group said this week it would reintroduce Campa Cola to India's multibillion-dollar non-alcoholic drinks market this summer in three flavors: cola, lemon, and orange, CNN News-18 reported. If it tastes anything like it did, Campa Cola will sell on nostalgia," he wrote. In its absence, the Indian alternative Campa Cola became immensely popular and soon grew to lead the country's soft drink market. Campa Cola gradually disappeared from stalls and shelves across the country.

Source: CNN March 11, 2023 03:41 UTC