Our free email newsletter sends you the biggest headlines from news, sport and showbiz Sign up Thank you for subscribing We have more newsletters Show me See our privacy notice Invalid EmailAsda will remove cartoon characters from own-brand sweets treats including ice-cream and flavoured milk in its fight against child obesity. Health campaigners have criticised such packaging as the cartoons are a draw for children and should be scrapped in the fight against obesity. Today experts called for other supermarkets and cereal brands to follow suit and remove cartoon characters from the packaging. “We’ve launched a new ‘Live Better’ icon, signposting the healthiest options in Asda own brand ranges. It’s just one of the many initiatives Asda is rolling out in 2020 to help make a positive impact on our customers lives.”

Source: Daily Mirror January 29, 2021 18:08 UTC