Some cancel culture campaigns are driven by up-to-the-minute outrage, while others are dredged up from decades past. Experts say the more aggressive cancel culture had its first big social media boost from YouTube – the Google-owned video platform. In particular, #isoverparty has come to be known as the go-to tag format for cancel culture in the Twitterverse. Algorithms, advertising, and big tech money-making aside, there are other financial interests in the cancel culture arena. "The problem with cancel culture is that it is a moving target and constantly changing," Ruby said.

Source: Fox News July 19, 2020 21:07 UTC