Uber's IPO could fetch as much as $120 billion against a current valuation of $70 billion, but the gig economy progenitor needs to watch the field. Now an app from a big automotive name will help riders consider other vehicles to arrive at their destinations. So there is little white space in smartphone-based trip planning, but only a few concepts were spawned by companies with global reach. SoMo comes from HERE's mobility unit, placing the app in a class with also BMW- and Intel-backed, global transit planning app Moovit and Google-owned Waze Carpool. The company's drive toward global domination has long been marked by uneven progress and punctuated by the occasional outright ban.

Source: Forbes March 12, 2019 14:00 UTC