David KileyWith Tesla shares and the company's future in free-fall, we can expect companies to start kicking the tires on the electric-vehicle company founded and run by CEO Elon Musk. That would be quite a reversal for a company Musk himself forecasted a year ago he could take private at above $400 per share. Just as for Ford, the Tesla brand could solve a lot for GM's future in high-margin luxury. AppleIf you believe the press reports, Apple kicked the tires on Tesla six years ago at a price above where the company is trading now. In both cases of Apple and Google, there is no question that the brand cachet of Tesla would remain in tact, preserving Tesla as a tech company in the hearts and minds of Tesla fans.

Source: Forbes May 24, 2019 18:40 UTC