RelatedWhile sites of all sizes have been affected by the fall in traffic coming from Facebook smaller publishers have been most affected. Buzzfeed.com saw a similar dip, with Facebook referrals falling by 70% in the same period. In April 2020, (desktop) referrals from Facebook accounted for 76% of Buzzfeed's social referrals compared to just 34% in March 2023. It was followed by two Reach sites, express.co.uk and manchestereveningnews.co.uk, which each saw Facebook referrals down 87% in the same period. In April 2020, 95% of Ladbible's desktop social referrals came from Facebook.

Source: The Guardian May 04, 2023 07:07 UTC