In a sense, some of NBC’s viewers are fleeing the prime-time broadcast for sports with less ratings appeal. But another 2.3 million were watching on cable and the equivalent of 404,000 were streaming live video and earlier events. On Tuesday night, 33.4 million were watching in prime time on NBC, more than five million fewer than those who watched the comparable night in London. Rio 2016 Sam Manchester will guide you through the 2016 summer Olympics in Rio de Janeiro. With stars like Michael Phelps, Katie Ledecky and Usain Bolt returning and a formidable United States women’s gymnastics team, NBC saw London’s overall viewership of 31 million as an attainable goal.

Source: New York Times August 11, 2016 01:16 UTC