Wednesday marks the 10th edition of Bell Canada’s Let’s Talk Day in support of mental health initiatives, an event that has become one of the country’s best-known examples of corporate outreach. Social responsibility campaigns have relatively little impact on a brand’s overall reputation in the eyes of consumers, says Dave Scholz, a communications researcher and partner at Leger, where he compiles their annual corporate reputation ranking. However, he says, Let’s Talk Day is only one component of Bell’s overall brand value and not “essential” to everything the company does. Is that what Bell Let’s Talk means?”After listening for several minutes until the man finished, then-chief executive George Cope — who retired this month — thanked the man without much elaboration. Mary Deacon, who has chaired Let’s Talk Day since its inception, concedes that it has received criticism — although she says there’s more positive feedback than negative from employees.

Source: thestar January 29, 2020 09:00 UTC