Hoping to stand out in a crowded market dominated by the corporate giants DC Comics and Marvel Comics, smaller publishers are adopting new business strategies to better compete. In the latest example, two independent publishers, Lion Forge and Oni Press, plan to announce on Wednesday that they will merge. The move, the companies say, will strengthen their library of original comics and graphic novels and help them to leverage their characters on other media platforms, including animation and film. Other publishers are introducing direct-to-consumer sales, binge-able stories and magazine-style formats. Comic books are an alluring market, in which consumers can engage with characters across multiple platforms, from mobile games to blockbuster films.

Source: New York Times May 08, 2019 14:00 UTC