The social media conglomerate is not involved in any storytelling or editorial decisions. Though The Times has published journalism using augmented reality, or AR, on its website and through its own app since 2018, this series is the first time the technology has been published solely to be consumed through social platforms. “We’re reaching a newer audience who is more familiar with this storytelling medium,” said Karthik Patanjali, graphics editor for special projects. Mr. Patanjali began experimenting with AR and Times journalism four years ago. “We knew this medium had a lot of potential, but nobody had used it for journalistic storytelling,” he said.

Source: New York Times October 31, 2020 16:30 UTC