The boycotts may give brief satisfaction to social media activists. Even if the effect is more symbolic than financial, there is little question that social media have proved to be potent weapons. Advertisement Continue reading the main storyBut social media are also handy conduits for people to register their anger with brands — directly and en masse. Weber Shandwick, the public relations firm, created a simulation software and training tool called “Firebell” in 2010 to prepare clients for social media maelstroms. That effort stemmed from #GrabYourWallet, a grass-roots social media campaign that urges boycotts of companies selling Trump-related products.

Source: New York Times April 07, 2017 00:56 UTC