Artificial intelligence to now answer Google searches, raising fears of less link traffic - News Summed Up

Artificial intelligence to now answer Google searches, raising fears of less link traffic


People still likely will see Google's traditional website links and ads for simple searches for things like a store recommendation or weather forecasts. By the end of the year, Google expects the AI overviews to be part of its search results for about 1 billion people. The injection of more AI into Google's search engine marks one of the most dramatic changes the company made since its inception in the late 1990s. AI overviews could undercut ads tied to Google's search engine — a business that reeled in $175 billion in revenue last year alone. Website publishers also will be hurt if the AI overviews result in fewer clicks on website links lower on the results page.


Source: Daily Sun May 15, 2024 07:12 UTC



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