In this screenshot from Mastercard's new commercial, viewers are inspired to act the way “Arnie would,” in a tribute to golf legend Arnold Palmer. Alastair Johnston, the longtime IMG executive who has represented Palmer for nearly four decades, said the Arnold Palmer business remains brisk. There are more than 400 Arnold Palmer sportswear stores in Asia, where Palmer became an adopted favorite son long ago. During the last decade, as Palmer aged, Johnston began focusing on selling the legacy of Arnold Palmer rather than the man himself. That has allowed the Arnold Palmer business to be reborn.

Source: Wall Street Journal March 13, 2017 15:26 UTC