Brands are treating social media as a sales platform now more than ever. Nearly 25% of business owners are selling through Facebook and 40% are using social media as a whole to generate sales. Let’s take a look at the efforts some social media platforms are making to give uses what they want. The install feature either guides AR users to install the brand’s app or open it. While there are certainly critics of this, there is no doubt that social media platforms are becoming sales platforms.

Source: Forbes May 13, 2018 05:26 UTC