Allegations that Facebook Inc. misled advertisers about video viewership on its platform have reignited debate among publishing executives about who is to blame for the publishing industry’s ill-fated bet on video produced for social-media networks. The Wall Street Journal reported Tuesday that a group of advertisers filed a complaint alleging that Facebook knew of problems in how it measured viewership of video ads for more than a year before it disclosed them in 2016.
Source: Wall Street Journal October 18, 2018 14:05 UTC