Are Facebook’s Bad Metrics to Blame for ‘Pivot to Video’? Publishers Disagree - News Summed Up

Are Facebook’s Bad Metrics to Blame for ‘Pivot to Video’? Publishers Disagree


Allegations that Facebook Inc. misled advertisers about video viewership on its platform have reignited debate among publishing executives about who is to blame for the publishing industry’s ill-fated bet on video produced for social-media networks. The Wall Street Journal reported Tuesday that a group of advertisers filed a complaint alleging that Facebook knew of problems in how it measured viewership of video ads for more than a year before it disclosed them in 2016.


Source: Wall Street Journal October 18, 2018 14:05 UTC



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