In 2016, the global spending on social media reached nearly $31 billion, and that number is only set to grow in the future. One of the most appealing advantages of social media is that it doesn’t require any money to get started; any business with a tech-savvy employee can create a business profile and start communicating to a global audience. But recent changes to social media dynamics have made it harder for businesses to achieve that level of reach organically. As a result, companies are starting to turn toward paid advertising opportunities on social media to close the gap, and get the audience they’re looking for, which begs the question—is it still possible to get seen on social media without the use of paid ads? The Decline of Organic VisibilityThis concept is called “organic visibility,” or “organic reach,” and refers to the number of people on social media a business can reach without the use of an ad or sponsored post.

Source: Forbes March 21, 2018 19:18 UTC