The findings from the 13th annual ASDA’A BCW Arab Youth Survey reflect growing concerns towards climate change and climate action, with nearly two-thirds (63 per cent) of Gulf Cooperation Council (GCC) youth willing to boycott a brand for not respecting the environment. Over half (56 per cent) of young Arabs in north Africa and 51 per cent in the Levant echoed that sentiment. Sunil John, president, MENA, BCW, and founder of ASDA’A BCW, said: “In 2008, during the inaugural Arab Youth Survey, just 11 per cent of youth surveyed felt climate change and the environment were the biggest challenges facing the world. Fast forward 13 years, and climate change dominates the youth agenda, with 56 per cent saying they are concerned by the issues. “While Arab youth are voicing their concern about climate change, the majority seem to have trust in a combination of government initiatives, technological advancement and individual action to help drive the climate action agenda.

Source: The North Africa Journal November 02, 2021 20:53 UTC