With investments exceeding SR64 million ($17 million) in the Saudi market, its farms in Sarawat Mountain cultivate a remarkable 550 million roses annually. Scattered across Taif are over 910 Taif rose farms, complemented by approximately 70 factories and laboratories dedicated to extracting and producing over 80 sought-after derivatives that enjoy widespread popularity in the markets. Khaled Al-Kamal, an agricultural expert and Taif rose connoisseur, is a seventh-generation enthusiast as he comes from a family with a long-lasting interest in the Taif rose. This produces three distinct products: non-concentrated rose water, concentrated rose water known as “bridal water,” and the world’s most expensive rose attar. Al-Kamal added that the Taif rose flowers for a period ranging from 40 to 50 days.

Source: Ethiopian News February 10, 2024 19:56 UTC