"With an additional 100 million users, a conservative estimate suggests China app install ad spend will reach $15 billion in 2019 and over $22 billion in 2022." Similarly, app install ad spend across Latin America will remain robust, with Brazil leading the region at over 30% year-over-year growth through 2022 to reach almost $7 billion. In fact, the country increased its share in the global app install pie in 2019 by 21% — representing the largest increase among the top 10 app markets. However, the cost of media will stymie ad spend growth in several markets over the next three years. It is a subset of overall mobile ad spend, which comprises mainly of search, brand, and video display budgets.

Source: The North Africa Journal February 13, 2020 12:56 UTC