AppsFlyer Launches First Country Index ReportMobile app measurement and attribution platform AppsFlyer has launched its first Country Index Report, ranking mobile app campaign performance across geographical markets. AppsFlyer measures the performance of marketing campaigns across thousands of media partners, and tracks hundreds of millions of installs and more than one trillion user actions every month. For its new report, AppsFlyer analysed 18.4 billion installs between November 2022 and March 2023, including 7.9 billion non-organic installs and 6.35 billion remarketing conversions. The resulting report is designed to deliver data on mobile app campaign performance across countries, with insights and trends to reveal how marketers can develop their mobile app strategy, highlighting regions with the highest returns to prioritise growth. As well as across markets, the report also gives a deep dive into the most promising categories per market'.

Source: The North Africa Journal April 24, 2023 23:31 UTC