This campaign literally changed the fortunes of the Apple brand by introducing consumers to products that were as user-friendly as they were beautiful and functional. The Earth Day Apple GiveBack program. Apple’s GiveBack program is giving consumers a three-fold reason to not feel guilty. In terms of the brand equity that Apple could gain from the GiveBack program, I’d like to offer up a way for them to really think different. But, short-term or long, the Apple GiveBack program is yet another example of why Apple is a good brand.

Source: Forbes April 20, 2018 16:52 UTC