If any millennials out there are interested in half-priced apps, they might wanna get ‘em before they’re gone. Despite earnest attempts to keep pace with millennial consumers, casual dining chain Applebee’s recently announced that they are done trying to appeal to the food-trend-obsessed group, and will instead be refocusing marketing efforts on appealing to its "routine traditionalists." CHUCK E. CHEESE BIDS FAREWELL TO ANIMATRONIC BAND AMID RENOVATIONSDine Equity, Applebee's parent company and also the owner of IHOP, said the closures are rooted in failed attempts by Applebee's to attract millennial diners. Fellow casual dining chains including TGI Friday’s, Chili’s, Ruby Tuesday and Buffalo Wild Wings have all seen sales slip through the last year. FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWSExecutives from Dine Equity announced earlier this month that they plan to shutter between 105 and 135 Applebee's locations before the end of 2017.

Source: Fox News August 28, 2017 19:18 UTC