Apple CEO Tim Cook speaking at the Computers, Privacy and Data Protection conference. Video / SuppliedFacebook's worst fears have been realised over Apple's new iOS 14.5 software upgrade, which allows iPhone and iPad users to opt-out of ads that track their online activity. In fact, there are no charges for those who opt-out, and Facebook has repeatedly said it will never charge users. (There are two screens involved in any app's opt-in message - the first from the app's maker, where they make their pitch to track you around the web, the second a simple Ask App Not to Track/Allow pop-up from Apple.) Just got Facebook's messaging about Apple's new initiative that blocks tracking without consent (1st) screen is FB's messaging, 2nd has Apple's stock message overlaid).

Source: New Zealand Herald May 10, 2021 21:28 UTC