Apple is set to release controversial new privacy controls today that will require iPhone users to give permission for apps to track their activity for advertising purposes. Such tracking allows apps, like Facebook, to deliver targeted advertisements. In addition to the 'opt-out' option for tracking, Apple is also debuting new 'privacy nutrition labels' that will detail app's privacy practices and what they do with user's data. Tracking for ads does not mean geographically tracking users through their devices. The feature lets users browse and purchase items like clothes and jewelry from select merchants within Facebook and Instagram.

Source: Daily Mail April 26, 2021 16:43 UTC