Apple stands to rake in $3bn in revenue from the Pokémon Go craze in the next one to two years as gamers buy “PokéCoins” from its app store, according to analysts. “We believe Apple keeps 30% of Pokémon Go’s revenue spent on iOS devices, suggesting upside to earnings,” Needham & Co brokerage analyst Laura Martin wrote in a client note on Wednesday. Pokémon Go had 21 million active users in the United States alone as of 18 July – less than two weeks after going live. Up to Tuesday’s close, Apple’s shares had gained 5% in market value, or about $25bn, since the launch of the game in the United States on 6 June. A pack of 100 PokéCoins costs 99 cents in Apple’s app store, but the price can go up as much as $99.99 for a pack of 14,500.

Source: The Guardian July 21, 2016 02:37 UTC