"Part of it is that customers have gotten used to the Apple Store - there is no longer the wow factor." Ahrendts faced criticism after she announced in 2017 that Apple stores would be reimagined as "town squares". The Atlantic's Alexis Madrigal observed that Apple - following Facebook and Twitter - had adopted the faux language of civic life and democracy, despite the obvious fact that Apple stores are explicitly private spaces. In more concrete terms, Apple customers have also complained about the service in the stores. STEFAN FUERBAUER/GETTY IMAGES Apple stores remain a huge driver of sales and a potent marketing vehicle.

Source: Stuff February 07, 2019 01:07 UTC