Apple Inc has started selling its popular iPhone XR phones assembled in India, as it looks to expand its share in the world's second-largest smartphone market where it has struggled against cheaper products from rivals. iPhone XR boxes with an "Assembled in India" tag were seen on Monday in many of the country's electronic product retailers, including Croma, with a price tag of 49,900 Indian rupees (£542) for the 64 GB version. The company has slashed iPhone XR prices in India to counter a prolonged sales slowdown amid fierce competition from premium smartphones from Samsung and OnePlus. Prime Minister Narendra Modi's government has tried to position South Asia's third-biggest economy as a hub for smartphone manufacturing. Companies such as Apple are also looking to use India as an export hub to soften the impact of an ongoing trade war between the United States and China.

Source: Mint October 21, 2019 15:45 UTC