CHICAGO: Apple Inc on March 27 was widely expected to announce a lower-priced iPad aimed at helping it grab more of the US educational market. Major technology companies are battling for dominance in US schools, a market seen as important for hooking young consumers. Apple's previous price cutting, along with software changes, have been followed by an improvement in iPad sales. Apple made up just 17% of the K-12 US educational market in the third quarter, according to data from Futuresource Consulting. But it faces a tough battle in the educational market given the popularity of Google and Microsoft's cloud-based productivity suites, said Carolina Milanesi of Creative Strategies.

Source: The Star March 27, 2018 11:26 UTC