This threat materialized when Google parent Alphabet and Apple announced their self-driving car endeavors, Waymo and Project Titan. Finally, the profit margins in the automotive sector are much lower than in Apple's tech business. Project Titan cost Apple over $10 billion (€9.3 billion), according to a report this week in The New York Times. 'A good decision' to stop Project TitanMost investors agree that Apple's cancellation of Project Titan was the next logical step. Curtis also told the German paper that he thought Apple's cancellation of its Project Titan was also "a good decision."

Source: Wall Street Journal March 01, 2024 20:43 UTC