The category, which includes AirPods, Beats headphones, the Apple Watch, Apple TV and iPad accessories, generated more than US$5bil (RM19.51bil) in revenue for the first time in the company’s fiscal first quarter, representing 36% year-over-year growth. Apple-branded headphones would seemingly cannibalise Beats headphones, although Beats also sells lower-priced wireless headphones that probably won’t directly compete with the new product. Apple previously discarded the Beats Music streaming name when it launched Apple Music in 2015. Pricing will be key for the new Apple headphones. The Apple headphones will likely use similar audio technology, driving up costs.

Source: The Star March 07, 2018 09:11 UTC