This would simplify the process and bolster Apple’s TV app on Apple TV, iPhones and iPads, making it a central place for people to find, watch, and buy content. With the pending change, subscription purchasing would move to the TV app. Netflix and YouTube, owned by rival Alphabet Inc., operate the two largest online video services in the world outside of China. Instead of the live TV service, Apple launched the TV app in 2016, pulling together content from existing apps. Apple TV box market share trails rivals Roku, Google Chromecast and Amazon Fire TV, according to research firm EMarketer.

Source: Indian Express May 10, 2018 06:12 UTC