(Reuters) - When Facebook Inc reports first quarter earnings on Wednesday, investors will be preoccupied with how a new pop-up privacy notification on Apple's iPhones will affect the second quarter. Facebook faces up to a 7% decline in second quarter revenue if 80% of its users block the company from tracking them on iPhones, said mobile ad analyst Eric Seufert. It has warned investors that a significant number of iPhone users could reject being tracked, and hurt Facebook's digital ad business. Facebook Chief Executive Mark Zuckerberg has accused Apple of behaving anti-competitively, handicapping other developers to benefit its own app ecosystem. The feature lets users browse and purchase items like clothes and jewelry from select merchants within Facebook and Instagram.

Source: The Star April 26, 2021 14:50 UTC