True to its secretive nature, Apple hasn't provided any advance details about Monday's event being held at the company's Cupertino, California, headquarters. Both Google and Samsung already have released smartphone models touting AI features as their main attractions. Ives believes infusing more AI into the iPhone, iPad and Mac computer will translate into an additional $450 billon to $600 billion in market value for Apple. Advertisement"Apple's early reticence toward AI was entirely on brand," Forrester's Chatterjee wrote in a preview of the developers conference. Going that route also would help protect Apple's profit margins because AI technology through the cloud is far more expensive than when it is run solely on a device.

Source: Manila Times June 10, 2024 17:16 UTC