Apple’s strategy is the kind of product and price segmentation that is typical for relatively mature companies. Apple can grow by releasing a handful of blockbuster products, as it tended to do until a couple of years ago. The expanding product lineup with an array of prices and features is a sign of how Apple is relying on new strategies to keep growing. It’s odd that Cook and other Apple executives don’t ever talk broadly about how the company is revamping its product strategy. The padding of Apple’s product lineup is innovation of a different sort for Apple.

Source: Mint February 27, 2018 16:02 UTC