Apple has dodged a French freeze on planned changes to the way it collects iPhone users' data – but faces an in-depth probe into whether the measures will harm advertisers. The authority rejected advertisers' call for so-called interim measures that could have prevented Apple from rolling out the update this year. The French authority said that Apple's rules themselves don't appear unfair but officials still want to examine how Apple applies them. Ms De Silva said getting the users to tick a box to grant consent wasn't immediately deemed to be unfair. Apple is "grateful" to the authority "for recognising that app tracking transparency in iOS 14 is in the best interest of French iOS users," the company said in a statement.

Source: Irish Independent March 18, 2021 02:26 UTC