Last year, both Apple’s iOS App Store and the Google Play Store, which offers Android apps, passed the 1.5 million app mark. Just filling the app stores and hoping that will drive consumers to buy devices is no longer a viable strategy. These moves won’t immediately transform the kinds of new offerings that we’ll find in the app stores. Rather, the platform companies appear intent to regulate what happens within the app stores. Now, however, both Apple and Google are trying to nudge developers toward the most predictably lucrative business model—selling subscriptions.
Source: Mint June 10, 2016 07:30 UTC