SILIGURI: Despite being world's fifth largest apple producer, India, has become an important target market for US Apple industry, world's second largest producer of the fruit after China. We are eager to explore that," said K Sunderlal, India representative of Washington Apple Commission (WAC).Washington state leads United states in apple production, with a yearly value of around $2 billion, around 66 per cent of entire US national production. But, "The market is too unorganised that has left huge potential untapped, especially in the smaller towns. That saveings can develop a strong resources base for the marketing focus in newer areas like India. "But yes," accepted Pal, "Being a large country and with grossly inadequate infrastructure, India is a tough turf."

Source: Economic Times May 04, 2017 06:00 UTC