Apple should begin paying more attention to the Indian market and less attention to the Chinese smartphone market. Because Apple has a growth problem in China. "Apple is facing two big challenges in India, a massive untapped market for the company in need of finding other growth avenues to counter a China slowdown,” says Anwar. And second, Apple needs to have a large physical presence in India by opening up its stores in big cities and devising a retail strategy which works for the local market. “Apple also needs to improve its apps and other services to align more closely with local needs.

Source: Forbes February 10, 2019 15:45 UTC