That makes Apple’s seemingly small slice of the global smartphone market a rather important one to hold on to. But while Siri may be the butt of many jokes, its shortcomings have done little to alter the market share dynamics between Apple and Google’s platforms. Even if today’s smartphone users are comfortably settling into their platform of choice, the owners of those platforms are spending ferociously to outdo one another and thus can’t afford to sit still. Apple expended $12.7 billion in R&D for the trailing 12-month period ended March, which is an 18% jump from the same period last year. Such spending drives new features that keep users engaged and can even help companies like Apple command a higher price for their offerings.

Source: Wall Street Journal June 02, 2018 14:26 UTC